HIVE Project

The HIVE Project supports Health Innovation based on Values and the Entrepreneurial mindset.

There are a diverse set of drivers of change in the future of healthcare e.g. technological advances, ageing populations & rising costs. 

In addition, the  status quo in the current organisation, funding and delivery of healthcare is not sustainable.  However, at the same time  change is never easy and the desired transformations in national healthcare systems are often very difficult to achieve. 

Entrepreneurs in other business sectors innovate, take risks, they introduce disruptive change & they take action to get things done.  These entrepreneurial behaviours could be of immense value in helping to imagine the future of  value-based healthcare and overcoming the obstacles to change.

The Entrepreneurial Mindset Network promotes the value of the entrepreneurial mindset i.e. the 7 behaviours of entrepreneurs that define how they think and act.

Through the HIVE Project, the Network aims to gather evidence of the benefits to be gained from applying an entrepreneurial mindset to the future of value-based healthcare.

The Network has created a draft set of aims for the strategic development of health innovation based on values and the entrepreneurial mindset.  These draft aims provide the basis for debate and exploration of the process by which these aims could be achieved in practice.

We invite you to come on this journey with us, to share your stories in our eZINE, to engage in debates in our xCHANGE webinars and to work together to co-create know-how that will help you, your colleagues and the members of our international network. 

Health Innovation based on Values and the Entrepreneurial mindset - draft aims

How to reference these aims: Coyle, P., 2023, Health innovation based on values and the entrepreneurial mindset - draft aims, Entrepreneurial Mindset Network, accessed [insert date], <>.


Meet real needs

Aim to maintain a sustainable healthcare system which delivers the best the possible health outcomes and value for money.

Aim to meet the expectations of a diverse range of stakeholders and deliver equitable societal outcomes.

Aim to prevent chronic diseases (e.g. hypertension, diabetes) caused by lifestyle choices and socio-economic status.

Collect & analyse data (e.g. patient reported outcomes) to support clinical decision making, benchmarking & improvement.

Move towards a more user-centric approach in healthcare including the use of digital healthcare technologies.



Exploit technological advances (medicine, devices & digitisation) and at the same time avoid unnecessary harm.

Continue to develop the collection, analysis, use and sharing of personal health records & data (inc. from wearable devices).

Support the life long learning of health professionals so that they can meet existing, changing and future needs.

Be open to new approaches to managing human resources including revising contracts, job descriptions & working practices.

Anticipate radical innovation that will build on, improve or replace the existing systems e.g. start ups and new entrants.


     Never act unethically

Aim for inclusivity and equality in healthcare access & outcomes (e.g independent of geographical location or socioeconomic status).

Try to tackle differences in life expectancy e.g. between Baltic region vs southern and central Europe (Men 10 & Women 7 years).

Work to resolve legitimate concerns about data privacy so that Artificial Intelligence can be used to help improve health outcomes.

Do not exploit healthcare professionals, ensure they are able to do their jobs, reward them appropriately & safeguard their well-being.

Take actions that will begin to reduce the environmental impact of healthcare (currently over 4% of the world’s climate emissions).


        Dare to take risks

Understand risk taking behaviours (e.g. lack of exercise) and the impact on chronic disease & healthy life expectancy.

Identify, monitor, reduce and eliminate health risks and determine interventions that will influence changes in behaviour.

Identify new opportunities that can only arise from taking calculated risks e.g. biotechnology and gene therapy.

Monitor intended outcomes and consequences, stopping risks before major problems occur; have a Plan B.

Embrace the opportunities offered by radical innovation as a necessary response to meeting existing and future real needs.



Engage citizens in a consideration of risks and educate them to make life style choices that improve their healthy life expectancy.

Champion the need for an holistic approach to citizen health and well-being based on a team-based and multi-agency approach.

Encourage communication between stakeholders & the sharing of best practices across the silos that exist in the healthcare system.

Inspire & motivate healthcare professionals to embrace the need for a change in mindset, behaviours and work practices.

Convince the indifferent, the doubters and critics with evidence of the benefits of incremental & significant change.


        Exercise for productivity

Work out how to manage costs, reduce wasteful expenditure, maximise value for money and make smarter use of resources.

Create data analyses that enable the robust evaluation of outcomes, benchmarking of performance and management of costs.

Re-evaluate established work methods, make professional choices to phase out ineffective practices & avoid chaotic change.

Revise contracts, job descriptions and benefits to maintain the availability of talented and motivated healthcare professionals.

Invest in digitisation and preventative measures that empower patients to actively manage their own health and well-being.


           Take the initiative

Take an entrepreneurial approach: take ownership of problems, make a commitment to finding solutions and don’t sit back or wait.

Recognise change won’t happen just because it is a good idea, work to engage people, overcome inertia & anticipate the likely obstacles.

Focus on action not words, realism not wishful thinking, identify how to make change happen & the measures of success that matter.

Base plans on clear roles & responsibilities at every level, and seek engagement, inclusivity, accountability, outcomes and impacts.

Prioritise early interventions that are designed to help prevent chronic disease & to create a financially sustainable health system.